NIBA Broker Market Survey unveils critical insights and recognises industry excellence

The National Insurance Brokers Association (NIBA) is proud to announce the release of the 2024 NIBA Broker Market Survey, conducted in collaboration with NielsenIQ and commenced last week. As Australia's comprehensive insurance broker research study, the survey with input from NIBA members provides invaluable insights into broker attitudes and engagement with insurers, aiming to bridge the gap between brand promise and brand delivery.

Each year, the NIBA Broker Market Survey is essential for insurers, underwriting agencies, and brokers. The survey delivers forward-thinking, practical, and actionable insights, establishing a truly independent and syndicated overview of the industry. This year's survey continues this tradition, assessing brokers' attitudes and preferences concerning general insurers and their offerings.

Key highlights of the survey:

• Industry-wide impact: The survey is the largest of its kind in Australia, ensuring a holistic view of the insurance landscape.

• Recognition of excellence: The results determine the winners of the prestigious Insurer of the Year awards, including Large General Insurer, Specialty Insurer, and Underwriting Agency of the Year.

• Actionable insights: Brokers and insurers gain practical insights to enhance brand uplift and meet industry Key Performance Indicators (KPIs).

• Performance evaluation: The survey provides an opportunity to evaluate performance relative to competitors, identifying both push and pull factors driving the industry.

"NIBA is committed to deepening broker/insurer relationships by measuring and understanding the broker/insurer dynamic," said Richard Klipin, CEO of NIBA.

"The survey focuses on expectations, brand perceptions, and broker/customer experiences, providing brands with a competitive edge in the industry landscape."

Survey participation details: