NIBA Launches 2026 Broker Market Survey

The National Insurance Brokers Association (NIBA) is proud to announce the launch of the 2026 Broker Market Survey, in partnership with global insights leader NielsenIQ. It sets the benchmark for broker-insurer relationships across Australia's general insurance sector.

The NIBA Broker Market Survey is one of the most comprehensive and independent studies of its kind in the Australian insurance landscape. It provides valuable benchmarking of broker sentiment, insurer performance and service delivery across the general insurance market, providing the foundation for critical industry insights and helping to shape the future of insurance in Australia.

"The NIBA Broker Market Survey empowers brokers to share their experiences, reward best practice, and ultimately, strengthen the relationship between brokers, insurers and underwriting agencies," said NIBA CEO Richard Klipin.

Each year, the survey captures broker perspectives on key performance areas such as claims handling, underwriting expertise, innovation and overall service. The results provide actionable data, enabling performance benchmarking, fostering continuous improvement, and helping insurers align brand promise with delivery.

Why It Matters:

Influence: This is a chance to influence industry standards and champion exceptional service by providing honest, confidential feedback.

Benchmark: The survey provides an independent snapshot of broker sentiment and performance positioning in a competitive marketplace.

Recognise: The insights are used to determine the winners of the prestigious NIBA Insurer Awards, including Large General Insurer of the Year, Specialty Insurer of the Year, and Underwriting Agency of the Year, to be announced at the 2026 NIBA Convention on the Gold Coast in October.

Survey Details

Now Open: Brokers can complete the survey via a personalised link emailed by NielsenIQ.
Estimated Time: 15 minutes
Closes: Friday, 04 September 2026
CPD: Participants earn 2 CPD points
Incentive: Participants go in the draw to win a $500 pre-paid Mastercard.

"The Broker Market Survey is one of the most valuable tools we have," said NIBA CEO Richard Klipin. "The insurers and agencies that come out on top are those brokers trust to deliver when it counts. I'd encourage every broker to take part — your feedback shapes the benchmark the whole market measures itself against."

Participation is open to NIBA members and remains confidential. Survey invitations will be emailed directly by NielsenIQ. Those who have not received their personalised link are encouraged to check their spam or junk folders.