Complexity to Clarity

The Broker Advantage

FEBRUARY 2026

The National Insurance Brokers Association (NIBA) has released a sector-defining, new thought-leadership report, ‘Complexity to Clarity: The Broker Advantageʼ, presenting a client-led snapshot of the tangible value that brokers deliver in an increasingly complex and rapidly shifting risk landscape.

For the first time, this report provides the broking profession a clear understanding of the needs, expectations, and trust drivers of Australian clients and consumers. It confirms that brokers today are not just intermediaries, but trusted strategic advisers and advocates who create better outcomes for Australians.

This is the second report in a new series of sector insights by NIBA, building on the previous landmark report ‘Ready or Reactingʼ, released last year. If ‘Ready or Reactingʼ set the professionʼs agenda for the decade ahead, ‘Complexity to Clarityʼ delivers the professionʼs mandate: independent evidence, from clients and consumers, that brokers remove friction, create confidence and improve business outcomes.

“This research delivers something incredibly powerful for our profession: clarity about why clients and consumers choose brokers, what drives trust, and where our value is most tangible,” said NIBA CEO Richard Klipin.