Report
Data to Direction
Insights from the General Insurance Broking Profession
JUNE 2026
The National Insurance Brokers Association (NIBA) has released Data to Direction: Insights from the General Insurance Broking Profession, the third report in its sector insights series, providing the most comprehensive, data-driven portrait of the Australian general insurance broking profession to date.
Where Ready or Reacting? Shaping the Future of the Broking Profession set the profession's strategic roadmap and Complexity to Clarity: The Broker Advantage delivered client-led evidence of the broker's value, Data to Direction now maps the profession itself: its size, structure, economic contribution and growth trajectory, for the first time at this scale and depth. Drawing on responses from brokers across Australia, APRA industry data, and international benchmarks, it offers a definitive view of where the profession stands today and the strategic foundations already in place for the decade ahead.
The report confirms that Australia's general insurance broking profession is resilient, growing, and operating at significant economic scale. Brokers are managing AU$35.6 billion in intermediated gross written premiums — nearly half (46%) of all general insurance written in Australia.
“This report completes a critical piece of the picture. We know the forces shaping our profession, and we know clients trust us to navigate them. Now we have the data to show just how comprehensive, capable and growth-oriented this profession truly is," said NIBA CEO Richard Klipin.