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Report

Data to Direction

Insights from the General Insurance Broking Profession

JUNE 2026
ChatGPT Image Sep 15, 2026, 03_20_26 PM

Where Ready or Reacting? Shaping the Future of the Broking Profession set the profession's strategic roadmap and Complexity to Clarity: The Broker Advantage delivered client-led evidence of the broker's value, Data to Direction now maps the profession itself: its size, structure, economic contribution and growth trajectory, for the first time at this scale and depth. Drawing on responses from brokers across Australia, APRA industry data, and international benchmarks, it offers a definitive view of where the profession stands today and the strategic foundations already in place for the decade ahead.

The report confirms that Australia's general insurance broking profession is resilient, growing, and operating at significant economic scale. Brokers are managing AU$35.6 billion in intermediated gross written premiums — nearly half (46%) of all general insurance written in Australia.

Thank you to our partner

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“This report completes a critical piece of the picture. We know the forces shaping our profession, and we know clients trust us to navigate them. Now we have the data to show just how comprehensive, capable and growth-oriented this profession truly is," said NIBA CEO Richard Klipin.


Key Findings

$35.6 billion
in intermediated gross written premiums managed by brokers
78% of brokerages
hold their own AFSL
44%
of broker clientele are SMEs

Watch the Webinar

Hear from industry leaders Kirsten Mills,  Nick Cook,  Julie Mitchell, Andrew Inwood, and Richard Klipin for a practical, broker-focused session unpacking the key findings from Data to Direction: Insights from the General Insurance Broking Profession — and what they mean for how you position your practice, engage with clients and understand your place within a $AU77.9 billion market.