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Report

Technology to Trust

AI, Technology and Broking

October 2026
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Technology to Trust: AI, Technology is the sixth report in NIBA's Sector Insights Series and examines how brokers are adopting technology and artificial intelligence (AI), the benefits they are seeing, and the questions of trust and governance that will shape the next stage.

In 2025, Ready or Reacting? Shaping the Future of the Broking Profession identified technology and automation as one of the forces set to reshape the profession over the next decade. A year on, Technology to Trust shows that change is well underway.

Thank you to our partner

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“A year ago, brokers told us technology would be one of the key forces reshaping the profession. This research shows they are already acting on it. Brokers are experimenting widely with AI. The next step is turning that experimentation into planned, well-governed adoption that improves outcomes for clients," said NIBA CEO Richard Klipin.


Key Findings

91%
of brokerages have experimented with or adopted AI
1 in 4
brokerages have embedded AI into core business
84%
brokers believe tech & automation will shape the profession